Social Content System for a Restaurant Group
A repeatable content system across several restaurant locations, replacing ad-hoc posting with a planned monthly calendar.
The challenge
What was going wrong
Each location posted independently with no shared style, quality swung wildly, and nobody was answering the reservation questions arriving in the inbox.
Our approach
What we did about it
We set content pillars for the group, built a monthly calendar approved in advance, produced food photography direction and reels for each location, and took over community management with agreed response times.
The outcome
Where it landed
The group now publishes consistently across every location with one recognisable style, and enquiries in the inbox get answered the same day.
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