Complete Brand Identity for a Specialty Coffee Roaster
A full identity system built from positioning through to packaging, retail signage and social templates.
The challenge
What was going wrong
The roaster had grown from a single stall to wholesale supply, but the branding was still improvised — an inconsistent logo, no colour system, and packaging that looked homemade next to competitors on the shelf.
Our approach
What we did about it
We ran a positioning session, developed three creative directions, and built the chosen one into a complete system: logo suite, palette, typography, packaging design across the bean range, retail signage and a set of social templates.
The outcome
Where it landed
The roaster now presents consistently across retail shelves, wholesale materials and social channels, with guidelines that keep future work on-brand.
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