19 articles
Notes from the work
No listicles and no theory. What we learned building sites, running campaigns and fixing the things that were quietly costing clients money.
What a Google Business Profile Does and Doesn't Do for You
A Google Business Profile gets you found on Maps and local search, but it will not rank your website or replace a proper SEO strategy.
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01
Why Your Business Should Own Its Own Domain and Hosting
If you cannot log in to your own domain registrar and hosting account, you do not own your website yet. Here is how to check, and how to fix it.
02
Which Social Media Platform Suits a B2B Business in Pakistan?
LinkedIn, Facebook, Instagram or WhatsApp: which one actually works for a B2B business in Pakistan depends on who buys from you, not on trends.
03
How Much Does a Website Cost in Pakistan?
A breakdown of what business websites actually cost in Pakistan, from simple brochure sites to full online stores, and what's usually missing from the quote.
04
Google Ads vs Meta Ads for a Service Business in Pakistan
A practical comparison of Google Ads and Meta Ads for service businesses in Pakistan, with guidance on which to start with and what each costs to test.
05
Why Your Online Store Gets Traffic But No Sales
Traffic without sales usually means a trust, pricing or checkout problem, not a marketing problem. Here's how to diagnose it.
06
Why Is My Website Not Showing Up on Google?
A website can be live and correctly built and still be invisible on Google. Here are the most common reasons, and how to check each one yourself.
07
What to Ask a Logo Designer Before You Hire Them
The questions that separate a logo designer who will deliver a usable brand mark from one who will hand you a pretty picture and disappear.
08
How Much to Spend on Google Ads in Pakistan
What a realistic Google Ads budget looks like for a small business in Pakistan, and how to know if yours is enough.
09
How WhatsApp Business Fits Alongside Your Social Media Marketing
WhatsApp Business is not a replacement for Instagram or Facebook. It is where the actual sale happens once social media has done its job of getting you noticed.