8 articles
Marketing
Paid media, social and the numbers behind both.
01
Which Social Media Platform Suits a B2B Business in Pakistan?
LinkedIn, Facebook, Instagram or WhatsApp: which one actually works for a B2B business in Pakistan depends on who buys from you, not on trends.
02
Google Ads vs Meta Ads for a Service Business in Pakistan
A practical comparison of Google Ads and Meta Ads for service businesses in Pakistan, with guidance on which to start with and what each costs to test.
03
What to Ask a Logo Designer Before You Hire Them
The questions that separate a logo designer who will deliver a usable brand mark from one who will hand you a pretty picture and disappear.
04
How Much to Spend on Google Ads in Pakistan
What a realistic Google Ads budget looks like for a small business in Pakistan, and how to know if yours is enough.
05
How WhatsApp Business Fits Alongside Your Social Media Marketing
WhatsApp Business is not a replacement for Instagram or Facebook. It is where the actual sale happens once social media has done its job of getting you noticed.
06
What Does a Brand Identity Actually Include?
A brand identity is more than a logo. It is the logo, colours, fonts, tone of voice and a set of rules that keep a business looking the same everywhere it appears.
07
How Often Should a Business in Pakistan Post on Social Media?
There is no single right number, but a schedule you can keep for months beats an ambitious one you cannot. Here is a practical starting point by platform.
08
Why Your Ads Get Clicks but No Enquiries
Traffic is not the problem. Nine times out of ten the gap is between the ad and the page it lands on — and it is usually fixable in an afternoon.