A simple 5–6 page brochure website for a small business in Pakistan typically costs between PKR 40,000 and 100,000. A custom-built business website with a content management system, proper design work and a few integrations (WhatsApp chat, contact forms, Google Maps) runs from PKR 100,000 to 300,000. A full online store with payment gateways, product catalogues and courier integration starts around PKR 150,000 and can go past PKR 500,000 depending on the number of products and features. Beyond the one-time build, expect PKR 3,000 to 15,000 a month for hosting, a domain renewal, and basic upkeep.

Those ranges are wide because "a website" means different things to different businesses, and the price moves with a handful of factors that are worth understanding before you ask anyone for a quote.

What actually drives the price

  • Number of pages and content types. A five-page site for a clinic is a different job from a 40-page site for a manufacturer with product catalogues, downloadable spec sheets and a careers section.
  • Design work. A templated design that gets your logo and colours dropped in costs far less than a custom design built around your brand, photography and layout decisions.
  • Functionality. Booking systems, multi-language support, membership logins, payment gateways and inventory sync all add development time, which adds cost.
  • Content. If you're supplying your own copy and images, you save money. If the agency has to write the copy, source or shoot photos, and build out every page's content, that's billed separately — sometimes bundled, sometimes not.
  • Who's building it. A freelancer working alone from Rs 25,000 upward, a small agency in the Rs 80,000–300,000 range, and a larger agency with a full team charging more, because you're also paying for project management, QA and ongoing support capacity.

Why "cheap" quotes and "expensive" quotes both exist for the same brief

A business owner who collects three quotes for what feels like the same website often sees numbers from Rs 30,000 to Rs 250,000 and assumes someone is either overcharging or cutting corners. Usually it's neither — it's that the quotes aren't for the same thing. The Rs 30,000 quote is often a template site with stock images and no real customisation, built in a few days, with no discovery process and minimal revisions. The Rs 250,000 quote might include a proper brief, custom design, a content plan, basic SEO setup, and a support period after launch.

Neither is automatically the wrong choice — a small retailer who just needs an online presence for WhatsApp enquiries doesn't need the same build as a company bidding for corporate contracts where the website is doing real credibility work. The mistake is comparing the number without comparing the scope.

What's usually excluded from the headline price

Quotes often don't include, unless you ask directly:

  1. Domain registration (roughly Rs 1,500–3,000 a year for a .com or .com.pk)
  2. Hosting (Rs 2,000–10,000 a month depending on traffic and whether it's shared or managed hosting)
  3. An SSL certificate (often free with decent hosting, but not always)
  4. Stock photography or a photoshoot
  5. Copywriting for every page
  6. Post-launch changes after an initial revision round
  7. Ongoing SEO or content updates — a website and SEO are billed and scoped separately

Ask for these line items explicitly before signing anything, because they turn a Rs 80,000 "website" into a Rs 150,000 first-year cost once hosting, domain and a few rounds of edits are added in.

How to get a quote you can actually compare

Write down what you actually need before you ask anyone for a price: the number of pages, whether you need an online store or just a catalogue with WhatsApp enquiries, whether you have existing branding and photos, and whether you want to manage content yourself afterwards or have someone else update it. A one-paragraph brief like this, sent to two or three providers, gets you quotes that are comparable, because everyone is pricing the same thing.

It also protects you from the most common complaint business owners have after the fact: the final bill was double the first number mentioned on a phone call. That gap usually comes from scope that was discussed verbally but never written down — an extra page here, a booking form there, "can you also add this" after the build started. Get the scope, timeline and payment milestones in writing before any work begins, regardless of which provider you choose.

A reasonable budget range by business type

  • A single-location shop or service business (salon, clinic, small retailer) wanting a presence for WhatsApp and Google searches: PKR 50,000–120,000.
  • A growing SME that needs a proper site with a blog, service pages and lead forms: PKR 120,000–250,000.
  • A business selling online with a real product catalogue and payment integration: PKR 200,000–500,000+, depending on product count and payment gateway setup (JazzCash, Easypaisa, card payments, or cash on delivery logistics).

These aren't fixed prices — they're a starting point for a conversation. We scope every website in writing before quoting a number, precisely so a client knows what Rs 150,000 or Rs 300,000 actually buys before they commit.

The real takeaway: don't shop for a website on price alone. Shop on scope, then compare prices for that same scope. A website brief that's one page long will save you from most of the pricing confusion before you even make the first call.