Organic Growth Programme for a Home Decor Retailer
A twelve-month organic search programme covering technical repair, category page rebuilds and a content engine around buying-intent keywords.
The challenge
What was going wrong
The site had thousands of indexed pages but almost no rankings for commercial terms. Duplicate category URLs were splitting authority, page speed was poor on mobile, and product descriptions were copied from the supplier catalogue.
Our approach
What we did about it
We consolidated duplicate URLs behind canonicals, rebuilt the category structure around how customers actually search, rewrote the top product and category pages, and set a monthly cadence of buying-guide content supported by outreach.
The outcome
Where it landed
Organic sessions and revenue grew steadily through the year, with category pages taking over rankings that had previously gone to marketplace listings.
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