Lead Generation Campaigns for a Property Developer
Google and Meta campaigns rebuilt from a broken account structure, with conversion tracking fixed before any new spend went live.
The challenge
What was going wrong
The existing account was spending on broad, untargeted keywords with no negative keyword list, and conversion tracking was firing on every page load — so the reported lead numbers were meaningless.
Our approach
What we did about it
We rebuilt the account structure around location and property type, implemented proper conversion tracking through Tag Manager, produced new ad creative, and set up remarketing to people who had viewed specific developments.
The outcome
Where it landed
Reporting became trustworthy for the first time, and budget shifted measurably toward the campaigns producing genuine enquiries.
More work
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